The Value
Much more than a simple trend. “Moda Positano” is a generational movement that revolutionized the elegance with bright colors, ethereal volumes and romantic folly.
It all began in the sixties and seventies, when in the picturesque Positano, unmissable destination for poets, dreamers and romantic writers, settle a small group of renowned artists.
A Rudolph Nureyev ballet at the “Palazzo Murat”, an interesting story told by Sergio Leone at the bar of “Punta Reginella” or a sketch quick drawn by Pablo Picasso on a piece of paper on the beach, all this inspired the creativity of all the young people that in these years aimed a new style.